Belvedere Red Special Edition bottles will be available in over 50 countries in retail stores, nightclubs, bars, restaurants and airports. The bottle was unveiled at a pre-Grammy party in Los Angeles, US on February 10, 2011. Charles Gibb, President Belvedere and Millennium Imports stated, “Belvedere Vodka is delighted to join (RED) in the fight against AIDS. As one of the world’s leading spirit brands, we are in a unique position to harness the power of our customers to benefit millions of people, who are at risk, or are living, with HIV. We want to raise consumer awareness and incite more global action to eliminate AIDS in Africa.”