LITCo (Loyal International Trading) is a full service sales and marketing company committed to selling wine, beer and spirits throughout Canada. Our commitment to deliver great products, great service and product knowledge to our  customers sets LIT in a unique position in the marketplace, as a strategic business partner and not just an agent/importer/distributor.

LITCo is a young and dynamic company that specializes in building great brands and supporting them with a highly motivated, professional, and   passionate sales team. Consistent delivery of quality and service has made us one of the fastest growing agencies in Ontario. Based in Toronto, LITCo is also rapidly growing in Quebec and British Columbia, and have begun building our presence in the Alberta and Manitoba markets. Overall we have access to about 95% of all Canada alcohol market.

We offer personal hands on approach that guarantees our customers and suppliers, superior customer service and representation as well as  confidentiality, honesty, integrity in all our business aspects. To our supplier partners we provide detailed marketing analysis, strategic planning and clear communication to ensure we are maximizing the brands potential. Building brands is not just our job, it's our passion!